Marketing and Advertising


To promote high ethical standards in marketing by business self-regulation through ICC international
marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.


- Work with APEC and ICC’s global network to advance understanding of the ICC Marketing Code and advocate its use as the foundation for common standards recommended by the APEC Committee on Trade and Investment dialogue on self-regulation in advertising.

- Raise awareness and use of the ICC Framework for Responsible Environmental Marketing Communications among policymakers as a preferred alternative to conflicting guidance or labelling standards that confuse consumers and deter companies from advertising environmental benefits.

- Map emerging issues and existing policy tools on digital interactive media to assess whether ICC guidance requires further interpretation to support business and policymakers in adapting to developments to preserve consumer confidence and protection.


ICC Research Foundation