ICC събития - Архив


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Архив

Internationalization Strategies in Practice 2 Day Executive Course

От 11 Октомври 2011 до 12 Октомври 2011

Място на провеждане

ICC Bulgaria Head Office, 8 Han Asparuh Street, Sofia

Описание

In a turbulent global economic environment the pressure on managers to expand their businesses internationally and reduce their dependence on domestic markets and local inputs is greater than ever. This presents a challenge to managers, who will increasingly need to cope with the complexities of building and managing international businesses. This programme will help them meet this challenge.

The Course will explore (Please download the Course Brochure here):

  • Strategic drivers, risks and rewards of international expansion
  • Market-entry options and tools for assessing which country markets present the best business opportunities
  • Case studies of successful multinational firms about the practicalities and pitfalls of foreign markets
  • Country risk analysis and investment negotiations through interactive, team-based simulation

Sessions Structure:

  • Where to go (country market selection and risk assessment)? How to enter new markets (marketentry options)? From M&A’s and joint-ventures to cross-border alliances.
  • The focus will be on the ‘Internationalisation Roadmap’, a series of analytical frameworks that will help you through the decision-making stages for foreign direct investment.
  • Intense team-based foreign investment negotiation simulation, the ‘FINS’ exercise.

Програма

Why you should attend the programme? Because it will help you …

  • Develop a better understanding of the strategic drivers, risks and rewards of international expansion
  • Enhance your knowledge of market-entry options and learn frameworks and tools for assessing which country markets present the best business opportunities
  • Learn from case studies of successful multinational firms about the practicalities and pitfalls of foreign markets
  • Experience the complexities of country risk analysis and investment negotiations through interactive, team-based simulation

Day 1 of the programme focuses on practical strategies for international expansion. Why internationalise? Where to go (country market selection and risk assessment)? How to enter new markets (market-entry options)? The focus will be the ‘Internationalisation Roadmap’, a series of analytical frameworks that will help you through the decision-making stages for foreign direct investment. The day will comprise of both interactive in-class sessions and teamwork challenges based around case-studies.

Programme content

  • Understanding internationalisation strategies: where, how and why?
  • Exploring the drivers of globalisation drivers and the strategic opportunities presented by internationalisation
  • Enhancing expertise in country selection, market appraisal and country risk-analysis and market-entry modes (where to go and how to enter; from M&A’s and joint-ventures to cross-border alliances)
  • Learning about how ‘local rules of the game’ matter. Using case studies and analytical frameworks to examine how successful international expansion requires an understanding of (and adaptation to) cultural, political and institutional differences between country markets.
     

Day 2 of the programme will involve an intense and engaging team-based foreign investment negotiation simulation, the ‘FINS’ exercise. This is a negotiation exercise involving syndicate groups playing the roles of:

  • (1) Manufacturing MNCs (multinational companies)
  • (2) National governments of two emerging economies, and
  • (3) Local firms in these emerging economies

Participants will need to prepare for this by reading the guidance notes, before the exercise begins. There will be a briefing to explain the scenario, objectives and rules of the game. Teams will then prepare negotiating strategies on the basis of country investment climate reports and industry reports designed to reflect real-world conditions. During a specified period of inter-team negotiations teams will establish FDI agreements between companies and countries, competing for exclusive access to key markets.

Who is it for?

Managers, who are developing or implementing internationalisation strategies, or increasingly collaborating with or competing against foreign firms, will benefit from the topics covered and the active learning approaches featured on both days of the programme.
 

Основни лектори и панелисти

Session led by Professor Simon Collinson, BA (Leeds), MA (Florida), DPhil (SPRU, Sussex)

Professor Simon Collinson has held the role of Deputy Dean of Warwick Business School. He has previously been Head of the Marketing and Strategy (MSM) Group at WBS. Simon currently sits on the AIM Board of Directors as well as being a member of the Council of the British Academy of Management (BAM).

Simon is currently a Visiting Professor at the John H Dunning Centre for International Business at Henley Business
School. He has also been a visiting researcher at NISTEP in Tokyo and at the Australia Graduate School of
Management in Sydney, and a visiting professor at the Kelley School of Business in Indiana.

See more about Simon at: http://www.wbs.ac.uk/faculty/members/ Simon/Collinson

Модули

Цена за пълен курс от 2 дни

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ICC Research Foundation